top of page

What is the point of happy hour?

Happy Hours, also known as cocktail hours, have become entrenched in the hospitality industry as one of the most successful marketing tactics for increasing sales in bars and restaurants. It refers to the late afternoon and early evening hours of the day when consumption is at its lowest. Needless to say, a well-planned happy hour plan will significantly boost a bar's or restaurant's income.

While this technique was once only used by bars, it is now being used by every restaurant to increase profits. All restaurants have devised a variety of strategies to keep their customers happy and fulfilled so that they return time and time again.

Do you realize that a great happy hour, regardless of the type of bar you own, can be a huge help to your business?

A happy hour is usually between 4 and 7 p.m. when most people want to unwind after a long day at work. During these priceless hours, customers can enjoy a variety of alcoholic drinks as well as appetizers and hors d'oeuvres at a reduced price in any bar or restaurant. In fact, tourists can enjoy a variety of entertainment, such as music and dancing, in many of the organizations.

What is the point of happy hour?

Well, the point is very clear! It's intended to just get people through the door earlier than usual; the earnings might be lower, but it draws customers who would otherwise not walk in later in the night. It also appeals to those on a budget who are willing to arrive early in order to save a few dollars. Restaurants don't need to grab an incentive to get customers in the door because later times are prime.

What is the point of virtual happy hour?

Though you don't have to have a theme for your virtual interactive happy hour, it can be a nice way to get people along. It also distinguishes between corporate gatherings and team-building activities.

Consider the explanation for your happy hour as a simple way to come up with a great theme. If it's someone's birthday, throw a party with their favorite brand, activity, or video game as the theme.

If it's someone's birthday, throw a party celebrating their favorite color, hobby, or video game. You should throw a Hollywood-style celebration and also get suited up to enjoy a new client win.

We Love Happy Hour for the Following Reasons:

  • Changes up your everyday routine to help relieve the stress of the week and make it more exciting.

  • Avoid rush hour if possible; in major cities where almost everyone seems to be on the same schedule, chaos on the way home can be a real pain. You will avoid the dreaded rush hour drive home by stopping for drinks with coworkers after work.

  • Allows you to experiment with new stuff! Changing up your routine and doing new things takes you out of your comfort zone and allows you to experience things you wouldn't normally experience, whether it's a new venue, a new drink, making new friends, or even meeting a special person.


bottom of page